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is homework harmful or helpful persuasive essay - Brand loyalty - Dissertation The perceived value of the reference group influence brand loyalty on luxury brand as an example based on, WangHui / Chongqing Technology and Business University,0/42 Research on the Factors Influencing Brand Loyalty on Fast Moving Consumer Goods, GuanZuo / Harbin Institute of Technology,0/ Brand loyalty is a rather complex construct, which has led to numerous definitions (Copeland, ; Brown, ). In research and literature, it would File Size: 2MB. Dissertation On Brand Loyalty What is Brand Loyalty? The American Marketing Association defines brand loyalty as: The situation in which a consumer generally buys the same manufacturer originated product or service repeatedly over time rather than buying from multiple suppliers within the category. belonging essays band 6

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